Brand design: GBDA Society

Marketing and Branding
A characterized depiction of the Global Business and Digital Arts undergraduate program's GBDA society.
Project Type
Marketing and Branding
Project YEAR
2023
Project Description

As a visual storyteller, I tasked myself with a creative project to capture the essence of my undergraduate program, Global Business and Digital Arts, through the form of cartoon illustrations. I designed a series of stickers that showcased the program's diverse areas of focus, effectively conveying its unique blend of business acumen and artistic expression.

Upon seeing these works, a member from the program's executive team, GBDA Society, requested me to create a digital banner that mirrored the aesthetic of my sticker designs. Utilizing Adobe Illustrator and Photoshop, I effectively integrated the sticker elements into the cohesive banner seen below, further enhancing the program's visual identity.

GBDA cartoon character illustration.
Illustration of GBDA Society character in the pose of Pink Floyd's 'Wish You Were Here' album cover, depicting the business side of the program
A cactus with a smile
Image of GBDA society character taking a picture of a KFC bucket, depicting the program's photography
GBDA society character in the style of David Bowe's 'Aladdin Sane' album cover, depicting music creation in the program
GBDA society character painting a tree on a canvas, depicting the program's artistic pursuits
GBDA society character coding on a laptop, depicting the program's coding classes
GBDA wordmark with stylized text
GBDA society character sliding down vertical poster with the text 'welcome back', and with GBDA society logo on bottom left.
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