As a business development manager at Stormflow Surfacing, I recognized the importance of humanizing the brand and connecting with our audience on a deeper level. To achieve this, I took the initiative to produce and edit an in-depth interview with Jim Roth and Julie Redfern, the company’s visionary founders. Through careful planning and preparation, I conducted a thought-provoking interview that delved into their entrepreneurial journey, the challenges they faced, and the inspiration behind Stormflow Surfacing’s innovative products.
From this, I was able to capture Jim and Julie’s passion and dedication for their company and its industry. I incorporated relevant clips, and added background music to enhance the atmosphere. The final product was a polished and informative video that showcased the company values straight from its leaders, helping to strengthen their brand identity and build trust with their customers.
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